B2B Business Growth Consultancy · United Kingdom

SCALE SMARTER FASTER

My Strategy Worx partners with B2B founders and leaders to build revenue engines, sharpen strategy, and create businesses that dominate their markets.

Business Growth Strategy
Executive Coaching
Sales & Business Development
Leadership Development
Change Management
Market Expansion
Performance Improvement
Business Growth Strategy
Executive Coaching
Sales & Business Development
Leadership Development
Change Management
Market Expansion
Performance Improvement
0+
Years Commercial Experience
B2B
Specialist · Strategy & Sales
0
Core Service Areas
UK.
Based · Operating Nationally
GROWTHSTRATEGYREVENUESCALELEADERSHIPCOACHING GROWTHSTRATEGYREVENUESCALELEADERSHIPCOACHING

WHAT WE
DELIVER
FOR YOU.

Seven specialist service areas covering every growth lever available to a B2B business — from commercial strategy to organisational transformation.

Full Service Details →
01Business Growth StrategyAdvisory+

A complete commercial diagnostic and structured growth strategy built around your market, your capacity, and your goals. No generic playbooks.

  • Revenue growth planning & forecasting
  • Market positioning & competitive analysis
  • Go-to-market strategy design
  • Commercial audit & opportunity mapping
  • Pricing strategy & margin improvement
  • Growth roadmap with measurable milestones
02Sales & Business DevelopmentRevenue+

Building or transforming your sales function to generate consistent, scalable B2B revenue. Pipeline architecture, process design, team development.

  • Sales process design & optimisation
  • Pipeline development & management
  • B2B prospecting & lead generation
  • Sales team structure & performance
  • Key account development strategy
  • Proposal & tender strategy
03Executive CoachingCoaching+

One-to-one coaching for founders, MDs, and senior leaders. Direct, challenging, and focused on unlocking potential and driving accountability.

  • Strategic decision-making support
  • Leadership style & effectiveness
  • Confidence & performance coaching
  • Accountability frameworks
  • High-performance mindset development
  • Succession & transition planning
04Leadership DevelopmentTeams+

Building high-performance leadership teams with the culture, accountability, and management infrastructure to scale effectively.

  • Leadership team development programmes
  • Management training & coaching
  • Culture & values alignment
  • Performance management frameworks
  • Team structure & accountability
  • Talent identification & retention
05Change ManagementTransformation+

Guiding businesses through restructure, rapid growth, or transformation. Keeping momentum, people, and performance intact throughout.

  • Organisational restructure support
  • Change communication strategy
  • Stakeholder management
  • Culture change programmes
  • Integration planning & execution
  • Growth transition management
06Market ExpansionScale+

Validated go-to-market strategies for entering new markets, sectors, or geographies. Confidence backed by evidence, not guesswork.

  • New market research & validation
  • Sector entry strategy
  • Partnership & channel development
  • Geographic expansion planning
  • New product/service launch strategy
  • Revenue projections & investment cases
07Performance ImprovementOperations+

Identifying and removing the blockers limiting your commercial performance. Unlocking the potential already inside your business.

  • Commercial performance audit
  • KPI & metric framework design
  • Process analysis & redesign
  • Team performance diagnostics
  • Reporting & management information
  • Operational accountability systems
ROIResults First
The Approach

STRATEGY ONLY WORKS WHEN EXECUTED.

Too many consultants deliver polished presentations and disappear. We embed in your business, understand your reality, and build frameworks your team can actually use. No hand-offs. No theory. Just results.

  • 01

    Diagnosis First

    A structured audit of your commercial engine before any recommendation is made.

  • 02

    Tailored Roadmap

    A prioritised plan built around your goals, market position, and realistic capacity.

  • 03

    Active Delivery

    Hands-on support through execution — working alongside your leadership team.

  • 04

    Measured Outcomes

    Everything tracked against commercial KPIs. Revenue, pipeline, growth — delivered.

“The businesses that win combine sharp strategic thinking with the discipline to execute. Most businesses have one. We help leaders build both.”
— My Strategy Worx · Business Growth Consultancy

READY TO
GROW FASTER?

Stop waiting for the right time. The businesses winning today started having these conversations yesterday.

About My Strategy Worx

DRIVEN BY
RESULTS.

A consultancy with a career built on one premise — commercial success comes from clarity, execution, and relentless focus on what actually moves the needle.

My Strategy Worx is a specialist B2B business growth consultancy working with ambitious businesses across the United Kingdom. With over 15 years of hands-on commercial experience, Adam has worked across multiple sectors helping organisations unlock growth, sharpen their strategy, and build the operational foundations to scale sustainably.

“Built on execution, not academia.”

Having navigated the realities of business development, sales leadership, and organisational change from the inside, My Strategy Worx brings a practitioner’s perspective to every engagement — grounded in what works in the real world, not what looks good in a presentation.

The approach centres on understanding each client’s unique commercial context before offering any direction. This diagnostic-first methodology ensures that strategy is specific, relevant, and executable — never a generic playbook applied without thought.

As a business coach, Adam works directly with founders, MDs, and senior directors navigating growth, leadership challenges, or the complexity of scaling. His coaching style is direct, challenging, and supportive — designed to unlock thinking and drive accountability at the highest level.

Based in the United Kingdom, we operate nationally across professional services, technology, financial services, manufacturing, and retail. Whether you’re a scaling SME or an established mid-market business, you’ll receive the same rigour, commitment, and commercial insight.

Career Timeline
2010 — 2015

Senior Sales & Business Development Leadership

Led commercial teams across competitive B2B environments. Drove new business, key account growth, and market expansion. Built a track record for consistent overperformance.

2015 — 2019

Strategic Growth Director

Director-level responsibility for growth strategy, partnership development, and organisational performance across both corporate and scale-up environments.

2019 — 2022

Independent Consultant & Executive Coach

Transitioned to independent practice, advising ambitious SMEs and leadership teams on growth strategy, commercial development, and business coaching.

2022 — Present

My Strategy Worx

Established a focused B2B consultancy practice specialising in growth strategy, executive coaching, and sales performance transformation across the UK.

Principles

WHAT GUIDES EVERY ENGAGEMENT

EXECUTION OVER ADVICE

Strategy only works when it’s implemented. We stay involved until results are visible — not just when a document is delivered.

DIAGNOSIS FIRST

Never prescribe before understanding the problem in full. Every recommendation is built on evidence and context.

COMMERCIAL FOCUS

Everything comes back to the numbers. Revenue, margin, pipeline — the metrics that actually matter for your business.

TRUE PARTNERSHIP

We work as an extension of your leadership team. Trusted, direct, and fully invested in your success — not billing hours.

LET’S TALK ABOUT YOUR BUSINESS.

Services

STRATEGIC
SUPPORT THAT
DELIVERS.

Seven specialist service areas built around one objective: measurable commercial growth. No off-the-shelf programmes. Everything tailored to your business.

We work with B2B businesses across the UK on a project, retained, or coaching basis. Every engagement is structured around your specific challenges and goals — whether that’s accelerating revenue, building leadership capability, or navigating a period of significant change.

01

Business Growth Strategy

Complete commercial diagnostic and growth strategy built around your market and goals.

  • Revenue growth planning & forecasting
  • Market positioning & competitive analysis
  • Go-to-market strategy design
  • Commercial audit & opportunity mapping
  • Pricing strategy & margin improvement
  • Growth roadmap development
02

Sales & Business Development

Build or transform your B2B sales function for consistent, scalable revenue generation.

  • Sales process design & optimisation
  • Pipeline development & management
  • B2B prospecting & lead gen strategy
  • Sales team structure & performance
  • Key account development
  • Proposal & tender strategy
03

Executive Coaching

One-to-one coaching for founders, directors, and senior leaders focused on real outcomes.

  • Strategic decision-making support
  • Leadership style & effectiveness
  • Confidence & performance coaching
  • Accountability frameworks
  • Work-life integration
  • Succession & transition planning
04

Leadership Development

Build the leadership capability and infrastructure to scale without losing grip.

  • Leadership team development
  • Management training & coaching
  • Culture & values alignment
  • Performance management frameworks
  • Team structure & accountability
  • Talent identification & retention
05

Change Management

Support through restructure, rapid growth, or transformation. Performance intact throughout.

  • Organisational restructure support
  • Change communication strategy
  • Stakeholder management
  • Culture change programmes
  • Integration planning & execution
  • Growth transition management
06

Market Expansion

Validated go-to-market strategies for entering new markets, sectors, or geographies.

  • New market research & validation
  • Sector entry strategy
  • Partnership & channel development
  • Geographic expansion planning
  • New product/service launch strategy
  • Revenue projections & investment cases
07

Performance Improvement

Identifying and removing the blockers limiting your commercial performance. A structured approach to unlocking the potential already inside your business.

  • Commercial performance audit
  • KPI & metric framework design
  • Process analysis & redesign
  • Team performance diagnostics
  • Reporting & management info
  • Operational accountability systems
How It Works

THE ENGAGEMENT PROCESS

Every engagement follows a structured process designed to maximise impact and eliminate wasted time from day one.

01

Discovery Call

A focused 45-minute conversation. No cost, no obligation.

02

Diagnostic Audit

A structured review of your commercial position, team, and strategy.

03

Roadmap Delivery

A clear, prioritised plan with defined outcomes and timelines.

04

Active Implementation

Ongoing support, accountability, and real-time course correction.

NOT SURE WHERE TO START?

Book a free discovery call. No pitch. No pressure. Just an honest conversation about your business and how we can help.

Client History

A TRACK
RECORD BEING
BUILT.

Client case studies, results, and testimonials are added as engagements complete and permissions are granted. Every great track record starts with the first entry.

MSW

CLIENT PORTFOLIO

This section will be populated with detailed client case studies, measurable outcomes, and testimonials. Results speak louder than logos — and they’re coming.

Become a Client →
Professional Services
Technology & SaaS
Financial Services
Manufacturing
Retail & Distribution
Logistics & Supply Chain
Contact

LET’S START A
CONVERSATION.

Whether you have a specific challenge, want to explore a project, or just want to understand how we work — reach out directly. Responses within 24 hours.

@
Email
adam@mystrategyworx.com
TEL
Phone
+44 (0) 7368492832
in
LinkedIn
linkedin.com/in/adamwestbrook68 →
LOC
Location
United Kingdom · Operating Nationally

SEND AN ENQUIRY

Fill in the form and we will respond within one business day.

Your information is kept strictly confidential and never shared with third parties.